Remodeling tourism by measuring its sustainability

The worldwide MST effort responds to the pressing want for steerage to supply extra credible and comparable information on the function of tourism for individuals, planet and prosperity. The info framework will empower coverage makers and the personal sector to form modern insurance policies and remodel enterprise fashions.

Governments, companies and customers require clear and dependable metrics. These must be produced in a harmonized solution to benchmark efficiency, talk progress, streamline coverage, and make sure that motion on the bottom is aligned with broader coverage ambitions. Launched in 2016 by UNWTO in partnership with main international locations, the Worldwide Labour Group and the United Nations Statistics Division, Measuring the Sustainability of Tourism embodies tourism’s response to maneuver Past GDP.

At its third assembly the Knowledgeable Group – composed of Ministries, Statistical Institutes, subnational authorities, academia and personal sector – adopted an formidable roadmap to step up efforts in direction of the finalization of the Statistical Framework for Measuring the Sustainability of Tourism, and its endorsement as the brand new measurement commonplace for the sector. Report participation, with representatives from 28 international locations (together with 6 non UNWTO Member States), exhibits that MST is extra essential than ever.

MST Pilots

A Symposium on Nation Experiences, held back-to-back with the Knowledgeable Group assembly, showcased pioneering work by international locations and subnational locations. On this event, UNWTO additionally launched the publication Measuring the Sustainability of Tourism: Classes from pilots. MST pilots reveal that it’s attainable to measure in a comparable means the completely different of components that comprise tourism’s sustainability – from environmental, to social to financial points – with a single built-in framework.

ESG Reporting

In collaboration with the Oxford College SDG Impression Lab, and beneath the umbrella of MST, UNWTO launched the event of a framework for Environmental, Social, and Governance (ESG) reporting for tourism companies.