JetBlue Revamps TrueBlue Loyalty Program

JetBlue has redesigned its TrueBlue loyalty program, providing new perks and decisions that may go reside in spring 2023, the provider introduced Wednesday. 

“Tiles” would be the new method to monitor and measure progress towards Mosaic standing, and customizable “Perks You Choose” for the primary time might be obtainable to TrueBlue members even with out Mosaic standing, in keeping with the provider. 

Tiles might be gathered with mixed journey spend and bank card spend. One tile might be awarded for each $100 in qualifying JetBlue spend, together with not simply JetBlue flights but additionally American Airways-operated flights. As well as, one tile might be awarded for each $1,000 in qualifying spend on all JetBlue bank cards.

Members can select their first perk with 10 tiles and can earn extra choices with every extra 10 tiles reached as much as 50. Perks embrace early boarding, precedence safety lanes, an alcoholic drink, a JetBlue Holidays bonus and a 5,000-point bonus. 

Elite standing now can have 4 ranges, Mosaic 1 by 4, with the required variety of tiles wanted per tier starting from 50 to 250. Every degree comes with district advantages, and members who transfer as much as a brand new degree can choose a Mosaic Signature Perk.

For the transition to the up to date program, JetBlue will retire Mosaic-qualifying factors and segments, and TrueBlue members will see what number of tiles they’ve based mostly on how a lot they’ve already spent in 2023, in keeping with the provider. Mosaic members might be assigned a Mosaic degree based mostly on how a lot they spent in 2022 or how a lot they spent in 2023, whichever is larger.

New Sustainability Targets

The loyalty program modifications come in the future after JetBlue introduced a brand new sustainability aim of decreasing Scope 1 and three greenhouse gasoline emissions associated to jet gasoline by 50 % per income tonne kilometer by 2035 in contrast with 2019 as its base 12 months. The goal has been accredited by the Science Primarily based Targets initiative, in keeping with the provider. JetBlue will proceed to succeed in net-zero carbon emissions by 2040.

To satisfy these targets, JetBlue mentioned it will enhance its investments in lower-carbon options inside its operation and can “consider future sustainability investments with its science-based goal in thoughts.” These embrace utilizing a extra fuel-efficient fleet, changing 40 % of its three commonest floor service autos to electrical by 2025 and 50 % by 2030, and transitioning to extra utilization of sustainable aviation gasoline.

JetBlue additionally will finish its voluntary carbon offsetting of home flights and change it with operational investments that align with its goal, in addition to “evolve its offsetting technique” to help primarily nature-based tasks in and across the locations the airline serves.